The power of hashtags by Tom Van Kerschaver | Feb 20, 2017 | Centennial, Instagram | 0 comments Make Instagram work for you and your club! To demonstrate the power of hashtags consider the next case: Your Multiple district organizes a big tree planting day as part of one of the centennial environmental goals. To show the world Lions are involved with the environment, a public relations campaign is set up. One of the ideas is to show pictures from Lions planting trees all over the multiple district and you are responsible for publishing all pictures online… Choose your scenario… SCENARIO I You set up a communication to all Lions in the multiple district to ask them to take pictures during the event. You instruct Lions to send the pictures to your personal email account. You get emails saying the attachments where stripped because of the size. You reply with a request to send the pictures with Wetransfer. You get an email requesting help using WeTransfer… You get another batch of images with poor resolution. You reply requesting the original images. You get an email requesting help getting the original images from their camera… You do not get pictures from several districts. You start mailing around asking for someone that took pictures and request to send them to You. You are missing information about the origin (district) of the pictures. You start replying emails to get the information. You start uploading the pictures and get an ‘Image too large’ error message. You start resizing all pictures received to a proper format. You start receiving mails asking why everything is taking so long… You which you never volunteered for this job… Next time… You start all over again There will not be a next time… SCENARIO II You set up a communication to all Lions in the multiple district to ask them to take pictures during the event. You instruct Lions to use Instagram and the event hashtag #lionstreeplanting. You add a link to the SMiLE article Start using Instagram today You add a link on your event webpage to https://www.instagram.com/explore/tags/lionstreeplanting/ and see ALL*** Instagram pictures with #lionstreeplanting You don’t need to do anything else!!!! Next time… Just send out a new event hashtag We choose Instagram an the hashtag! You??? *** Since the project https://www.instagram.com/explore/tags/lionstreeplanting/ is fictional it will have no posts, but look at https://www.instagram.com/explore/tags/lionsclubselfie/ to see how SMiLE is collection Lions selfies from all over the world just by introducing the #lionsclubselfie hashtag! Also have a look at our latest campaign #lions100bday http://www.lionssmile.org/lions100bday-instagram/ You must log in to post a comment.