Lions SMiLE Social Media for Lions by Lions

Seminar presentation ‘Beyond Facebook’ available for download

Home » Social Media » Other

Seminar presentation ‘Beyond Facebook’ available for download

LICON 2017 – Chicago SMiLE Social Media Seminar
SOCIAL MEDIA – BEYOND FACEBOOK
Available for download!

To download the PDF or PPTX version goto the ‘Seminar presentations‘ on the SMiLE resource page or the 2017 convention page.

Presentations can be downloaded as PowerPoint presentation from the resource section on the SMiLE website, www.lionssmile.org

Lions Club members can re-use this presentation or parts of it, as long as they mention SMiLE and its website as source.

Right sizing – great looking

A new style to your club website or social media page?!

Changing banner image occasionally helps keep your site interesting . It is also a good way to align with the current main activity of the club or the centenary theme of lions.

Once you have chosen your preferred picture , the hard part begins …

SMiLE blog post: Right sizing - great looking

The challenge

How to …

  • avoid a distorted image?
  • keep all main image parts in view, once uploaded?
  • judge, whether the image will fit for Twitter too?
  • get a perfect look?

At this point it is very helpful to know, which image dimensions each service uses for all the different images supported: Profile image, banner image, event image, post image, etc.

But wait a minute … every once in a while social media channels like Facebook, Twitter, Instagram, etc. change these dimensions a bit – leading to the above outlined “problems” and challenges.

SMiLE is your friend …

SMiLE team members have the same challenges and questions while maintaining our sites or the sites each of us maintains for our clubs or districts.

So we share some resources with you, which really help to stay up to date with all the image dimensions. This way, you do not have to scribble them down or memorize them. Just bookmark this SMiLE blog post 🙂

You will find tons of web pages on the internet, which talk about this topic. Here are the sources we find most helpful:

A great big infographic covering all major social media channels:

Original web page: http://blog.hubspot.com/marketing/ultimate-guide-social-media-image-dimensions-infographic#sm.000jdcj9r65mcol11ag2ki26ivgew

Infographic itself (Image): https://socialmediaweek.org/wp-content/blogs.dir/1/files/hubspot-social-image-size-guide.jpg

Repeated here, with some Photoshop templates: http://makeawebsitehub.com/social-media-image-sizes-cheat-sheet/

Second infographic about social media image sizes, slightly different approach: http://www.mainstreethost.com/blog/social-media-image-size-cheat-sheet/

About Facebook Event Cover images:

This seems to be a bit of a secret, but finally we found information about that as well … Two resources reported this dimension: 784 px wide by 295 px tall (http://webmarketingtherapy.com/blog/social-media-cover-photo-sizes-for-2016/)

Here you find some extra Facebook image dimensions, typically not mentioned in other sources! http://www.dreamgrow.com/facebook-cheat-sheet-sizes-and-dimensions/

Equipped with these cheat sheets, social media admins’ life gets much easier 🙂

But we have one more great thing to share with you …

 

Tools to create perfect sized social media banners

To speed up the work to compose a perfectly fitting social media banner or post image, using the right tool can help a lot!

One of the internet resources listed above provides Photoshop templates for various social media platforms. For those of you, who work a lot with Photoshop, that might be a good way for you.

In case you like it easy yet powerful and good looking, the SMiLE team recommends Canva, a tool we use quite a lot for this task.

Canva is an online service (www.canva.com) you can use simply with your browser, or you use the nice Canva iPad App! We highly recommend it.

 

Related SMiLE blog posts

To get a first impression about Canva, have a look on the SMiLE blog post, where we introduce Canva to you. Another valuable reading is our post about improving your Facebook club/district page in general. A click on the blog post title takes you right to it:

QR Codes – All about apps (2)

QR codes are very convenient, when it comes to drawing attention from your audience or directing people to your fund-raiser page. The SMiLE team used this very successfully during and after LCI international convention 2015 in Honolulu by making a QR code part of our famous SMiLE Pin.

Part 1 of this article series introduced an iOS based App – Qrafter Pro – for reading and creating QR codes.

Now time has come for all folks using Android based smartphones and tablets!

 

QR codes (2) - a blog post series by SMiLE

Part 2: Using QR code apps for Android

What is true for iOS, is true for the Android side of the medal – too many apps claiming being the best QR code reader. But again, let’s play it easy and have a look at my favorite QR code app for Android; -)

QR Droid for Android is a great tool for dealing with QR codes. It supports reading AND creating QR codes with lots of features, so reserve some spare time to discover the stuff beyond the base functionality.

Reading …
a QR code with QR Droid is easy!

QR Droid scanning QR code with cross hair

With the default app settings …

  1. start the app
  2. point the smartphone camera at the QR code

Immediately the app identifies the code, decodes it and based on it’s type, executes the appropriate action. For example, it …

  • opens a web page (QR code has been a web address)
  • shows a location on Google maps (QR code has been a location code)
  • Twitters a message

That was easy, right?! The default settings of the app really aim at receiving immediate results. But you might want to change some of the defaults, to allow a short verification of what the app is actually going to execute as action. This avoids some bad surprise, in case someone presents you with a malicious QR code!

Bottom line: “Reading” a QR code with the right Android app is simple and it links people in a convenient way to your web pages, guide them to a location or let them transfer the club business card details hassle free in their smartphone contacts.

 

Features

QR Droid offers you lots of features.

  • supports a whole variety of QR codes:
    • Business card
    • Event dates
    • Phone calls
    • Text messages
    • Mail
  • easily configurable to adjust behavior
  • also CREATES QR codes

Again, take some spare time to explore what the app has to offer beyond the basic use – it’s really amazing.


Note:

Have a look at the other articles of this series, as they contain additional information and material, that might be useful for you!

Part 1: Using QR code apps for iOS
Part 3: QR Codes – generated with facebook events


 

LCICON Hawaii streaming

Live Streaming Video during LCICon Honolulu

 

LCIHAWAIIMeerkatStreamingLCICon Honolulu was LCI’s first attempt at live streaming. It was a success considering LCI did very little promotion.

LCI used a data plan on an iPad. Cost was $220USD for 4GB of data to stream the nine events below (approximately 15 hours).

Prior to convention, LCI tested both Meerkat and Periscope. Meerkat allowed a larger viewing audience: viewers could use either Facebook or Twitter to login and watch, whereas Periscope would have only allowed Twitter accounts to view; Meerkat could be viewed via desktop, tablet or a smart phone app, whereas Periscope could only be viewed using an app.

 

The downsides to both Meerkat and Periscope is that they only stream vertically, and the video quality is grainy. Both products were released shortly before LCICon, so there may be improvements in the future. In the meantime, prior to LCICon Fukuoka Japan, LCI will look into other products in the hopes of live-streaming higher quality, horizontal video during the next convention.

 

The first number below is total number of people who signed in to watch, whether they were there for the entire event or only part of it.  The second number is the highest number of people watching at any given time.

Parade

Subcribers

Viewers

%

Commitment

Opening Plenary

Subcribers

Viewers

%

Commitment

2nd Plenary

Subcribers

Viewers

%

Commitment

Closing Plenary

Subcribers

Viewers

%

Commitment

SMiLE Seminar I

Subcribers

Viewers

%

Commitment

SMiLE Seminar II

Subcribers

Viewers

%

Commitment

DGE Day II

Subcribers

Viewers

%

Commitment

MyLCI Seminar

Subcribers

Viewers

%

Commitment

Environmental Photo Contest

Subcribers

Viewers

%

Commitment

QR Codes – All about apps (1)

QR codes are a great way for Lions to support their activities and public relations. The SMiLE Pin, our famous billion dollar give-away at #LCICon 2015 in Honolulu, is a great example. It utilizes a QR code to connect people directly with the SMiLE website 🙂QR codes - a blog post series by SMiLE

During the SMiLE #LCICon seminars, the question was raised “How can i discover, what message or content the QR code keeps inside”? So time has come to talk about apps that can be used to “read” and “create” QR codes easily.

So you asked for it – here it is: A series of posts dealing with some hands-on practice around the use of QR codes for Lions. (more…)

Fundraising – Storytelling

I came across this nice Infographic about fundraising using a story.  I think it has some good tips to build a successful fundraising online or offline.

If you want to go all the way, you could even create your own fundraising Infographic using the Canva.com tool. (More information at the bottom of this post)

 

Fundraising storytelling

See post “Canva Facebook banners made easy” for more information about building your own Infogrraphic

Choose ‘Custom dimension” > “Blog Graphic”

Check out this great ‘Infographics with canva tutorial

Pin It on Pinterest