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The power of hashtags

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The power of hashtags

Make Instagram work for you and your club!

To demonstrate the power of hashtags consider the next case:

Your Multiple district organizes a big tree planting day as part of one of the centennial environmental goals. To show the world Lions are involved with the environment, a public relations campaign is set up. One of the ideas is to show pictures from Lions planting trees all over the multiple district and you are responsible for publishing all pictures online

Choose your scenario…

 

SCENARIO I

  • You set up a communication to all Lions in the multiple district to ask them to take pictures during the event.
  • You instruct Lions to send the pictures to your personal email account.
  • You get emails saying the attachments where stripped because of the size. You reply with a request to send the pictures with Wetransfer. You get an email requesting help using WeTransfer…
  • You get another batch of images with poor resolution. You reply requesting the original images. You get an email requesting help getting the original images from their camera…
  • You do not get pictures from several districts. You start mailing around asking for someone that took pictures and request to send them to You.
  • You are missing information about the origin (district) of the pictures. You start replying emails to get the information.
  • You start uploading the pictures and get an ‘Image too large’ error message.
  • You start resizing all pictures received to a proper format.
  • You start receiving mails asking why everything is taking so long…
  • You which you never volunteered for this job…

Next time…

  • You start all over again
  • There will not be a next time…

SCENARIO II

  • You set up a communication to all Lions in the multiple district to ask them to take pictures during the event.
  • You instruct Lions to use Instagram and the event hashtag #lionstreeplanting. You add a link to the SMiLE article Start using Instagram today
  • You add a link on your event webpage to https://www.instagram.com/explore/tags/lionstreeplanting/ and see ALL*** Instagram pictures with #lionstreeplanting
  • You don’t need to do anything else!!!!

Next time…

  • Just send out a new event hashtag

We choose Instagram an the hashtag! You???

*** Since the project https://www.instagram.com/explore/tags/lionstreeplanting/ is fictional it will have no posts, but look at https://www.instagram.com/explore/tags/lionsclubselfie/ to see how SMiLE is collection Lions selfies from all over the world just by introducing the #lionsclubselfie hashtag!

Also have a look at our latest campaign #lions100bday
http://www.lionssmile.org/lions100bday-instagram/

#Lions100BDay – Instagram

#lions100bday

On June 7th, 2017 Lions Clubs International celebrate their 100th birthday. Post and watch video messages with birthday whishes from all over the world.

WATCH

Watch birthday wishes from all over the world

Open www.lionssmile.org/lions100bday in your browser to see videos posted on Instagram using the #lions100bday hashtag. Read on to learn how to post a #lions100bday video yourself!!!

POST

Post your birthday wishes on Instagram

Post your birthday wishes on Instagram using the #lions100bday hashtag and see and share your video with Lions worldwide! Open www.lionssmile.org/lions100bday in your browser to see the result!

Not on Instagram yet? Not sure how to register and use Instagram? Read the Start using Instagram today article on the SMiLE website and stay tuned for more useful Instagram tips and tricks

Start using Instagram today!

So you want to start using Instagram?

Follow the steps bellow

1
Register on Instagram.com
Register on www.instagram.com or download the Instagram App on the App Store or Google Play and register using the App.
  1. Your email address (or Mobile number)
  2. Your name
  3. Username: this will be your Instagram Username
  4. Password
2
The Basics
  • Posting is mobile and tablet ONLY!
  • Post pictures or videos, add descriptions like on Facebook
  • Follow people like you do on Facebook
  • Like posts (use the heart symbol)
  • Comment on posts
3
How to use Instagram

On your computer.

Viewing posts only!

(Posting pictures from your computer is possible using Gramblr. For more information read the SMiLE article ‘Upload (and schedule) pictures to Instagram from your desktop!

  1. Your personal timeline
    (stuff you posted)
  2. Instagram timeline
    (post from people you follow)
  3. List of your posts Liked by others
  4. Search for people, keywords or hashtags
  5. Discover: A selection of posts based on the people you follow/liked

On your mobile or tablet

 

  1. Your personal timeline
    (stuff you posted)
  2. Instagram timeline
    (post from people you follow)
  3. List of your posts Liked by others
  4. Search for people, keywords or hashtags
  5. Post!

Right sizing – great looking

A new style to your club website or social media page?!

Changing banner image occasionally helps keep your site interesting . It is also a good way to align with the current main activity of the club or the centenary theme of lions.

Once you have chosen your preferred picture , the hard part begins …

SMiLE blog post: Right sizing - great looking

The challenge

How to …

  • avoid a distorted image?
  • keep all main image parts in view, once uploaded?
  • judge, whether the image will fit for Twitter too?
  • get a perfect look?

At this point it is very helpful to know, which image dimensions each service uses for all the different images supported: Profile image, banner image, event image, post image, etc.

But wait a minute … every once in a while social media channels like Facebook, Twitter, Instagram, etc. change these dimensions a bit – leading to the above outlined “problems” and challenges.

SMiLE is your friend …

SMiLE team members have the same challenges and questions while maintaining our sites or the sites each of us maintains for our clubs or districts.

So we share some resources with you, which really help to stay up to date with all the image dimensions. This way, you do not have to scribble them down or memorize them. Just bookmark this SMiLE blog post 🙂

You will find tons of web pages on the internet, which talk about this topic. Here are the sources we find most helpful:

A great big infographic covering all major social media channels:

Original web page: http://blog.hubspot.com/marketing/ultimate-guide-social-media-image-dimensions-infographic#sm.000jdcj9r65mcol11ag2ki26ivgew

Infographic itself (Image): https://socialmediaweek.org/wp-content/blogs.dir/1/files/hubspot-social-image-size-guide.jpg

Repeated here, with some Photoshop templates: http://makeawebsitehub.com/social-media-image-sizes-cheat-sheet/

Second infographic about social media image sizes, slightly different approach: http://www.mainstreethost.com/blog/social-media-image-size-cheat-sheet/

About Facebook Event Cover images:

This seems to be a bit of a secret, but finally we found information about that as well … Two resources reported this dimension: 784 px wide by 295 px tall (http://webmarketingtherapy.com/blog/social-media-cover-photo-sizes-for-2016/)

Here you find some extra Facebook image dimensions, typically not mentioned in other sources! http://www.dreamgrow.com/facebook-cheat-sheet-sizes-and-dimensions/

Equipped with these cheat sheets, social media admins’ life gets much easier 🙂

But we have one more great thing to share with you …

 

Tools to create perfect sized social media banners

To speed up the work to compose a perfectly fitting social media banner or post image, using the right tool can help a lot!

One of the internet resources listed above provides Photoshop templates for various social media platforms. For those of you, who work a lot with Photoshop, that might be a good way for you.

In case you like it easy yet powerful and good looking, the SMiLE team recommends Canva, a tool we use quite a lot for this task.

Canva is an online service (www.canva.com) you can use simply with your browser, or you use the nice Canva iPad App! We highly recommend it.

 

Related SMiLE blog posts

To get a first impression about Canva, have a look on the SMiLE blog post, where we introduce Canva to you. Another valuable reading is our post about improving your Facebook club/district page in general. A click on the blog post title takes you right to it:

Lions & hashtags: #DignityHarmonyHumanity

#DignityHarmonyHumanity is the theme of Lions International President Dr. Jitsuhiro Yamada. It encourages all people to bring dignity through service, harmony through leadership, and build bridges for humanity.

cranes

Why Paper Cranes?

Japan legend promises that anyone who folds 1,000 cranes will be granted a wish. The wish of Lions clubs around the world is to spread #DignityHarmonyHumanity through service and international cooperation. Lions are fulfilling wishes of health, hope and a better life for millions of people.

Fold a crane. Make a paper crane and write #DignityHarmonyHumanity on its wing. Take a photo of your crane at a special place in your community or at the location of a Lions service project. Share your photo with the hashtag on Facebook, Twitter, Instagram, Pinterest, Google+, …

Give a crane. Give your paper crane to someone you know or leave the crane somewhere in your community for another person to find. Challenge other Lions and friends to do the same and spread #DignityHarmonyHumanity.

See the power of using hashtags on:
Twitter
Facebook
Instagram
Pinterest

 

Finally have a look at the Lions Clubs International puts
Dignity, Harmony & Humanity Cranes

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