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Seminar presentation ‘Beyond Facebook’ available for download

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Seminar presentation ‘Beyond Facebook’ available for download

LICON 2017 – Chicago SMiLE Social Media Seminar
SOCIAL MEDIA – BEYOND FACEBOOK
Available for download!

To download the PDF or PPTX version goto the ‘Seminar presentations‘ on the SMiLE resource page or the 2017 convention page.

Presentations can be downloaded as PowerPoint presentation from the resource section on the SMiLE website, www.lionssmile.org

Lions Club members can re-use this presentation or parts of it, as long as they mention SMiLE and its website as source.

Right sizing – great looking

A new style to your club website or social media page?!

Changing banner image occasionally helps keep your site interesting . It is also a good way to align with the current main activity of the club or the centenary theme of lions.

Once you have chosen your preferred picture , the hard part begins …

SMiLE blog post: Right sizing - great looking

The challenge

How to …

  • avoid a distorted image?
  • keep all main image parts in view, once uploaded?
  • judge, whether the image will fit for Twitter too?
  • get a perfect look?

At this point it is very helpful to know, which image dimensions each service uses for all the different images supported: Profile image, banner image, event image, post image, etc.

But wait a minute … every once in a while social media channels like Facebook, Twitter, Instagram, etc. change these dimensions a bit – leading to the above outlined “problems” and challenges.

SMiLE is your friend …

SMiLE team members have the same challenges and questions while maintaining our sites or the sites each of us maintains for our clubs or districts.

So we share some resources with you, which really help to stay up to date with all the image dimensions. This way, you do not have to scribble them down or memorize them. Just bookmark this SMiLE blog post 🙂

You will find tons of web pages on the internet, which talk about this topic. Here are the sources we find most helpful:

A great big infographic covering all major social media channels:

Original web page: http://blog.hubspot.com/marketing/ultimate-guide-social-media-image-dimensions-infographic#sm.000jdcj9r65mcol11ag2ki26ivgew

Infographic itself (Image): https://socialmediaweek.org/wp-content/blogs.dir/1/files/hubspot-social-image-size-guide.jpg

Repeated here, with some Photoshop templates: http://makeawebsitehub.com/social-media-image-sizes-cheat-sheet/

Second infographic about social media image sizes, slightly different approach: http://www.mainstreethost.com/blog/social-media-image-size-cheat-sheet/

About Facebook Event Cover images:

This seems to be a bit of a secret, but finally we found information about that as well … Two resources reported this dimension: 784 px wide by 295 px tall (http://webmarketingtherapy.com/blog/social-media-cover-photo-sizes-for-2016/)

Here you find some extra Facebook image dimensions, typically not mentioned in other sources! http://www.dreamgrow.com/facebook-cheat-sheet-sizes-and-dimensions/

Equipped with these cheat sheets, social media admins’ life gets much easier 🙂

But we have one more great thing to share with you …

 

Tools to create perfect sized social media banners

To speed up the work to compose a perfectly fitting social media banner or post image, using the right tool can help a lot!

One of the internet resources listed above provides Photoshop templates for various social media platforms. For those of you, who work a lot with Photoshop, that might be a good way for you.

In case you like it easy yet powerful and good looking, the SMiLE team recommends Canva, a tool we use quite a lot for this task.

Canva is an online service (www.canva.com) you can use simply with your browser, or you use the nice Canva iPad App! We highly recommend it.

 

Related SMiLE blog posts

To get a first impression about Canva, have a look on the SMiLE blog post, where we introduce Canva to you. Another valuable reading is our post about improving your Facebook club/district page in general. A click on the blog post title takes you right to it:

Locked out of your Facebook page?

SMiLE: Use Facebook "Page Roles" to avoid a "Lock-out"

Flirting with disaster

Every once in a while a Lions Club faces the unexpected – access to the club’s Facebook page has gone … 🙁

We hear lots of reasons for that. Some of the most common are:

  • The Lions who administered the page has gone
  • Lost access to the Facebook profile, which has administrative privileges to the Facebook page

YOU can easily avoid such disaster with some simple and effective steps –  and it even receive an extra bonus!

The cure

The SMiLE best practice advise: Be proactive and use “Facebook Page Roles”!

Facebook Page Roles allow you to define multiple administrators for your club’s Facebook page. And as you have followed SMiLE’s advise to built a social media team for your club’s public relation activities, you already have some candidates at hand for that 😉

So if one of you will loose access to the profile she uses to maintain the page – simply get in touch with one of your fellow Lions you assigned as administrator too. She will be able to assist with configuring (new) profiles as administrator again.

The extra bonus

There are multiple Page Roles defined. This allows you to spread the actual social media work among your club’s social media team in a nice way. Those, who fell uncomfortable to have super privileges , still can create page posts as “Editors”.

Isn’t that cool?!

How to get there?

In order to assign fellow Lions as administrators or editors to your club’s page, you need to know their Facebook profile names.

Then simply perform these steps, after you have opened the page in your browser:

  1. open the settings screen (step #1)
  2. select “Page Roles” (step #2)
  3. enter the respective profile name for your fellow Lion and choose the right level of privilege (step #3)
  4. Hit the “Save” button.

Click on the image beside to see an enlarge screenshot of the “Page Roles” configuration screen. There is also a Facebook help page on that topic, so you can retrieve some additional information about those features as well.

Don’t hesitate to apply that procedure in your club NOW! It would be a pity to loose your club’s Facebook page for that reason …

Further reading …

SMiLE has lots of other best practice advice and material for your social media activity – check out our resource section and the other blog posts!

Webinar May 24th – 5 Ways to Increase Your Club’s Social Media Engagement

Social media is a great, free resource that clubs can use to increase awareness about their events, stay up-to-date about club activities, and can be used as a recruitment tool.

In the May Marketing Webinar, we will be joined by Lion Tom Van Kerschaver (District 112-A, Belgium) and Lion Stefan Kaufmann (District 111-MS, Germany), the Chairman and Vice Chairman of SMiLE (Social Media for Lions by Lions). Together, the SMiLE team has created a website, social media accounts and seminars aimed at improving the way Lions interact through social media. They will provide useful ways that Lions can better their club’s social media presence.

Register using the button bellow!

Tue, May 24, 2016 1:00 PM – 2:00 PM CDT
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5 Ways to Increase Your Club’s Social Media Engagement

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