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Right sizing – great looking

A new style to your club website or social media page?!

Changing banner image occasionally helps keep your site interesting . It is also a good way to align with the current main activity of the club or the centenary theme of lions.

Once you have chosen your preferred picture , the hard part begins …

SMiLE blog post: Right sizing - great looking

The challenge

How to …

  • avoid a distorted image?
  • keep all main image parts in view, once uploaded?
  • judge, whether the image will fit for Twitter too?
  • get a perfect look?

At this point it is very helpful to know, which image dimensions each service uses for all the different images supported: Profile image, banner image, event image, post image, etc.

But wait a minute … every once in a while social media channels like Facebook, Twitter, Instagram, etc. change these dimensions a bit – leading to the above outlined “problems” and challenges.

SMiLE is your friend …

SMiLE team members have the same challenges and questions while maintaining our sites or the sites each of us maintains for our clubs or districts.

So we share some resources with you, which really help to stay up to date with all the image dimensions. This way, you do not have to scribble them down or memorize them. Just bookmark this SMiLE blog post 🙂

You will find tons of web pages on the internet, which talk about this topic. Here are the sources we find most helpful:

A great big infographic covering all major social media channels:

Original web page: http://blog.hubspot.com/marketing/ultimate-guide-social-media-image-dimensions-infographic#sm.000jdcj9r65mcol11ag2ki26ivgew

Infographic itself (Image): https://socialmediaweek.org/wp-content/blogs.dir/1/files/hubspot-social-image-size-guide.jpg

Repeated here, with some Photoshop templates: http://makeawebsitehub.com/social-media-image-sizes-cheat-sheet/

Second infographic about social media image sizes, slightly different approach: http://www.mainstreethost.com/blog/social-media-image-size-cheat-sheet/

About Facebook Event Cover images:

This seems to be a bit of a secret, but finally we found information about that as well … Two resources reported this dimension: 784 px wide by 295 px tall (http://webmarketingtherapy.com/blog/social-media-cover-photo-sizes-for-2016/)

Here you find some extra Facebook image dimensions, typically not mentioned in other sources! http://www.dreamgrow.com/facebook-cheat-sheet-sizes-and-dimensions/

Equipped with these cheat sheets, social media admins’ life gets much easier 🙂

But we have one more great thing to share with you …

 

Tools to create perfect sized social media banners

To speed up the work to compose a perfectly fitting social media banner or post image, using the right tool can help a lot!

One of the internet resources listed above provides Photoshop templates for various social media platforms. For those of you, who work a lot with Photoshop, that might be a good way for you.

In case you like it easy yet powerful and good looking, the SMiLE team recommends Canva, a tool we use quite a lot for this task.

Canva is an online service (www.canva.com) you can use simply with your browser, or you use the nice Canva iPad App! We highly recommend it.

 

Related SMiLE blog posts

To get a first impression about Canva, have a look on the SMiLE blog post, where we introduce Canva to you. Another valuable reading is our post about improving your Facebook club/district page in general. A click on the blog post title takes you right to it:

Locked out of your Facebook page?

SMiLE: Use Facebook "Page Roles" to avoid a "Lock-out"

Flirting with disaster

Every once in a while a Lions Club faces the unexpected – access to the club’s Facebook page has gone … 🙁

We hear lots of reasons for that. Some of the most common are:

  • The Lions who administered the page has gone
  • Lost access to the Facebook profile, which has administrative privileges to the Facebook page

YOU can easily avoid such disaster with some simple and effective steps –  and it even receive an extra bonus!

The cure

The SMiLE best practice advise: Be proactive and use “Facebook Page Roles”!

Facebook Page Roles allow you to define multiple administrators for your club’s Facebook page. And as you have followed SMiLE’s advise to built a social media team for your club’s public relation activities, you already have some candidates at hand for that 😉

So if one of you will loose access to the profile she uses to maintain the page – simply get in touch with one of your fellow Lions you assigned as administrator too. She will be able to assist with configuring (new) profiles as administrator again.

The extra bonus

There are multiple Page Roles defined. This allows you to spread the actual social media work among your club’s social media team in a nice way. Those, who fell uncomfortable to have super privileges , still can create page posts as “Editors”.

Isn’t that cool?!

How to get there?

In order to assign fellow Lions as administrators or editors to your club’s page, you need to know their Facebook profile names.

Then simply perform these steps, after you have opened the page in your browser:

  1. open the settings screen (step #1)
  2. select “Page Roles” (step #2)
  3. enter the respective profile name for your fellow Lion and choose the right level of privilege (step #3)
  4. Hit the “Save” button.

Click on the image beside to see an enlarge screenshot of the “Page Roles” configuration screen. There is also a Facebook help page on that topic, so you can retrieve some additional information about those features as well.

Don’t hesitate to apply that procedure in your club NOW! It would be a pity to loose your club’s Facebook page for that reason …

Further reading …

SMiLE has lots of other best practice advice and material for your social media activity – check out our resource section and the other blog posts!

Webinar May 24th – 5 Ways to Increase Your Club’s Social Media Engagement

Social media is a great, free resource that clubs can use to increase awareness about their events, stay up-to-date about club activities, and can be used as a recruitment tool.

In the May Marketing Webinar, we will be joined by Lion Tom Van Kerschaver (District 112-A, Belgium) and Lion Stefan Kaufmann (District 111-MS, Germany), the Chairman and Vice Chairman of SMiLE (Social Media for Lions by Lions). Together, the SMiLE team has created a website, social media accounts and seminars aimed at improving the way Lions interact through social media. They will provide useful ways that Lions can better their club’s social media presence.

Register using the button bellow!

Tue, May 24, 2016 1:00 PM – 2:00 PM CDT
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5 Ways to Increase Your Club’s Social Media Engagement

Register

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One Facebook post – multiple languages

The language challenge

Lions do serve around the globe. We use English as our global language, but of course speak our native language in the country we live in.

In this post we focus on the communication challenges Lions face, when they live in a country with more than one official language. Here are some examples:

  • Canada (English, French)
  • Switzerland (French, German, Italian)
  • Belgium (Dutch, French)
  • many others …

And even countries with only one offical language might divide up into regions where additional languages are widely used (e.g. USA). So the question is:

Which language do you use in such a country for your social media posts? – Ideally you post in all relevant languages at once!

Simple approach

Now, how does that practically work, lets say in Facebook?

One option is, to post your message multiple times – one post per language. When you do this smart, you configure the proper “target language” for each post, so your audience gets only the post in the “correct” language, rather than getting spammed with all the language variant posts you did.

The downside of this is: your Facebook page fills up with more posts than necessary, which makes maintaining less efficient.

Smart approach: Facebook multiple languages support for posts

But Facebook offers an even smarter way to reach out to your audience in their native language – exclusively for Facebook pages!

Facebook is hinting that feature with a little comment in the bottom right corner of the box you write your post in. It reads: “Write post in another language“.
Just in case this comment does not appear once you have clicked into the message box, you need to enable that multi-lingual post feature in the “Settings” dialog for your Facebook page! (See our additional information about how to do that at the end of the post.)

So lets assume for a moment, you are a Canadian Lion and want to post some event announcement in French and English.

Before typing the actual message, you click on that little comment mentioned earlier. Immediately the box splits virtually into two halves and allows you to select the default language plus one or more other languages for your message. Each language has its own section in the entry box and you can get another section by simply clicking again on the “Write post in another language” comment text.

So a Canadian Lion from Toronto ends up setting the default language to “English” and the additional language to “French”. Once this has been configured, you just go ahead and type in the message in English and then in French – each in it’s own section. Hit the post button and “Voila”, you are done!

Screenshots

Have a look on the sample screenshots provided below. Isn’t that easy?!

Prerequisite

In order to use the feature we just talked about, you need to have it enabled for your Facebook page.

Simply follow these steps:

  • Login to Facebook with your personal profile
  • Switch to the Facebook page you manage as Administrator
  • Click “Settings” in the Menu bar at the top (see screenshot)
  • Click “General” in the navigation column to the left
  • Click on “Post in Multiple Languages”
  • Adjust configuration as required
  • Hit “Save changes”

 

Advantages “Smart Approach”

The advantages of the smart Facebook solution are straight forward:

  • Improved reception – your audience reads the message in their natural language
  • Very efficient postings – still one post, even with more than one language!
  • No dependency on “bad” automatic translation – it is always your original message
  • All comments, LIKEs, etc. go still in one place – this one post!

SMiLE advise: Give this convenient feature a try when reaching out to people with your Facebook page.

Bonus

There is a hidden bonus as well.

Even when your home country “only” uses one language, this feature might come in handy. Lions act local and global and we are a global community. So there might be more than one occasion, where you want to make it convenient for other(s) (Lions) in foreign countries to understand your post more easily.

Now you can do that! Just add an additional language section, e.g. in English, and immediately your message gets more interesting to an increased number of people!

All the best!

The SMiLE core team.

 

Additional information:

Here you find more SMiLE blog posts about Facebook use for Lions:
http://www.lionssmile.org/category/social-media/facebook-social-media/

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