Pokémon GO for Nonprofits ??? by Tom Van Kerschaver | Aug 2, 2016 | Fundraising, News, Tools, Trivia Pokémon GO… On July 6th Pokémon GO was released and it changed the world. People all over the world get up, go outdoors and walk around to catch Pokémon’s. Pokémon GO is an AR (Augmented Reality) Game which means that you can actually be a character from the popular Pokémon cartoon series shown on TV early 2000. The game sits on top of Google maps and shows virtual places and Pokémon’s on real maps. To play the game you physically need to go to these places. Augmented Reality It is the first time an Augmented reality application was successfully implemented on such a large scale and it will not be the last! Already inventive people are looking how to benefit from this new phenomenon. Read the article How-Pokémon GO can lure more customers to your local business A closer look To understand the opportunities of this new game you need to know only some basis facts. – Pokémon players walk around in real world to catch Pokémon’s in a virtual world Players need Pokéballs to capture Pokémon’s. At Pokéstops you can get Pokéballs, Pokémon eggs and other Pokémon stuff. Pokémon can be lured to Pokéstops to catch them. Pokémon’s can battle each other in Pokémon Gyms. To get extra Pokéballs, Pokélure modules and other items you need Pokécoins. Pokécoins can be earned playing the game, but you can also buy (using real-world money) Pokéballs More about playing Pokémon Go Pokémon GO Wike pages How to play Pokémon Go Pokémon for NGO”s So how can NGO’s benifit from all of this…? Some interesting articles Yes, Your Nonprofit Can Capitalize on Pokémon GO Pokémon Go and nonprofits Opportunity 1: use what already exists Pokémon Stops & Gyms are scattered over the world in cities, museums, art installations, public, historic and touristic places. If you are lucky to have one in your location, use it to your benefit by posting about it on social media and get people to visit your location Opportunity 2: take action Use a Pokélure module that will attract Pokémon’s to a Pokéstop for a limited period of time (30 minutes). Announce the lure and attract players to your location/event. More about luring Pokémons in this article You can submit a request to have your location considered as a Pokémon GO Gym or Pokestop via this Niantic support page. Have a look at this great example of the Lexington Lions Club! Do you have ideas how Lions can use this game and other augmented reality for doing good? Let us know!!!